“Cloverfield” viral site reactivates and inspires sequel theories

Photo: Publicity/Paramount/Poppoca Moderna

The “Cloverfield” franchise will have its universe expanded in yet another feature film. Still without a release date, it was not clear whether the new film will be a continuation or another derivative of the original feature, released in 2008. But, to the surprise of fans, the viral site Slusho! was reactivated, raising suspicions of a direct sequel.

In the plot, Slusho is a drink developed by Tagruato, a Japanese company that would have woken up the monster that attacked New York in 2008. When the first film was about to debut in theaters, the website was launched as a strategy to attract the public. Upon entering, the user can create a drink with their own blend of flavors.

In addition, there is nothing on the website that points out information about the new production, but the repetition of the publicity campaign left fans of the franchise suspicious. After all, a sequel to the story of “Cloverfield” (2008), directed by Matt Reeves (“Batman”) in “found footage” style, is highly anticipated. In recent years, the franchise has gained the spinoffs “10 Cloverfield Street” (2016) and “The Cloverfield Paradox” (2018), only loosely connected to the original.

The new “Cloverfield” feature is a Bad Robot production for the Paramount studio. Directed by Babak Anvari (“Under the Shadow”) and written by none other than JJ Abrams (“Star Wars: The Force Awakens”) in partnership with Joe Barton (“Giri/Haji”).

See the trailer for the original film below.

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