Louise Clifford, the daughter of the late prominent publicist Max, has died aged 51 after a brief battle with cancer, MailOnline is able to announce today.
The co-founder of a public relations firm was diagnosed with rheumatoid arthritis at the age of seven, which led to her spending much of her life in a wheelchair.
She died peacefully at her home on Tuesday surrounded by loved ones.
A friend, author Russ Kane, announced the news on Twitter yesterday, posting: “RIP my dear friend Louise Clifford.
Max Clifford with his daughter Louise before his indecent assault trial. She died at the age of 51
PR woman Louise Clifford with Pop Idol runner-up Gareth Gates in 2010
Louise’s friend, author Russ Kane, announced the news on Twitter yesterday, posting: “RIP my dear friend Louise Clifford. She was an inspiration with her courage and resilience.
Max Clifford, his wife Liz and daughter Louise at Ross Kemp and Rebekah Wade’s wedding reception
“Despite endless bad illnesses and countless major surgeries, often confined to a wheelchair, she has never complained.
“We would laugh, joke and take the shit out of the world.
“She was an inspiration with her courage and resilience.”
Disgraced PR guru Clifford, who was making £2.5million a year at the height of his power, died in prison in December 2017 aged 74 while serving an eight-year sentence for indecent assault.
After his death, Louise continued her father’s legal appeal to clear her name posthumously.
Louise wanted to “restore his reputation,” according to her attorney.
But the appeals court dismissed the case in 2019, and the judge said, “Nothing we heard remotely compromised the security of his convictions.”
Louise worked with her father before he was imprisoned and founded her own talent management and public relations company called Borne Media in 2014 with former colleagues.
The company now has clients like Strictly star Katya Jones, model Sasha Atwood – partner of English footballer Jack Grealish – and boxer Audley Harrison.
Louise had spoken out about her father’s treatment in prison after he collapsed at Cat C HMP Littlehey in Cambridgeshire in December 2017, three and a half years into his sentence.
Max, who was making £2.5million a year at the peak of his powers, died of heart failure at Hinchingbrooke Hospital, near Huntingdon, on December 10, 2017, two days after being rushed there by ambulance.
In a statement read at her father’s request, she said his “dying months lacked humanity and dignity.”‘ and added, ‘I could see him fading.’
Louise, who had suffered from crippling rheumatoid arthritis since she was seven, was determined to clear her father’s name even after his death
Max Clifford, Louise Clifford and Cheryl Barrymore at the Pride of Britain Awards 2002
Louise said her father mentioned five months before his death that he was “tight in the chest and unable to take a deep breath.”
A consulting cardiologist recommended an MRI scan and said the right side of his heart looked abnormal.
Louise and former footballer Rodney Marsh at her father’s charity golf day in Spain in 2011
“I could see him getting frail,” Louise said.
“He complained to me daily about the freezing showers and the cold cell and what a shock to the system it was each time.”
She added that she wrote to his lawyer and GP “desperately” as she feared he was dying.
“I really wanted him to have his day in court and have a chance to clear his name,” she added.
Louise was born in Wimbledon, south west London, in June 1971 and would have turned 52 next month.
She is the daughter of Max and his first wife Liz Porter, whom he met at a dance in Croydon in 1963 before marrying her in June 1967. Liz died of lung cancer in 2003.
Louise’s health came to light after she developed a swollen finger that wouldn’t heal.
Louise was in excruciating pain and could barely walk or write.
Weeks before her 16th birthday, her knees were replaced and regular surgeries interrupted her education.
She eventually graduated from a boarding school for disabled students and got two A’s and a B.
Speaking of her illness, Louise said: “I don’t really have a lot of bad moments where I feel like I’m missing out on things.
“I’m really a positive person, it’s in my nature.”
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