“For the producers, it’s been terrible, probably. But for us it’s much better.”
One of the best known actresses in the porn industry in the country, Emme White started her career when the adult content scene was still dominated by production companies that sold movies to closed TV channels. (listen to Emme’s interview for the “Trabalheira” podcast in the archive above, starting at 07:34).
Today, however, Emme says she is more satisfied and better paid posting videos and performances, on her own, on platforms such as OnlyFans and Câmara Privê.
It is difficult to pinpoint a precise figure on the money moved by the adult content industry, not least because piracy is very expressive in this medium.
But only the OnlyFans numbers are impressive — and a lot. Founded in 2016, in England, the network currently has a range of 1.5 million “content creators” who move US$ 5 billion a year.
Work in pornography in the times of digital platforms is the theme of the first episode of the third season of the podcast “Trabalheira”, available in the file above.
Produced by Repórter Brasil and distributed by UOL As of this Thursday (23), the program has already been elected one of the highlights of the year by Spotify.
Uberization or “Star System”?
Be your own boss. Make your own schedule. Produce more, earn more.
The typical advertisements of the digital economy have also been transplanted into pornography.
Therefore, the idea that work in pornography would also have been “uberized”, as it happens in transport and delivery apps, gained traction in the media and social networks. However, there are more differences than similarities.
“[Nas plataformas de conteúdo adulto], you have three celebrities there who reinforce the idea that you can be a millionaire. And then you have a lot of workers who receive much less”, analyzes May Medeiros, a cultural producer with passage through the BBB and director of adult films (from 12:14).
“I think this distances a little from the logic of drivers by application and such and is closer to what happens in entertainment”, complements May.
In other words, the universe of pornography has more to do with the so-called “Star System”, which concentrates fame and money on half a dozen celebrities, than with the logic of uberization. Especially because, in driver or delivery apps, there are no workers who earn much more than others.
“Pornoproletariat”
On the one hand, the adult content industry builds stars that claim to earn around a million per month, as is the case of influencer Mc Mirella from São Paulo.
On the other hand, it produces a kind of “pornoproletariat” — ordinary people, with few followers on social networks, who struggle to get a place in the sun and a piece of the billionaire cake of digital pornography.
“They will have much more difficulty to stand out on the platforms because their numbers do not grow quickly”, says Lorena Caminhas, a researcher at the University of São Paulo (USP) specializing in the subject. “And they will often have to resort to more explicit content”, adds (at 14:16).
health issue
The platforming of work in pornography also brings worrying side effects, such as the exposure of actors and actresses to STIs (Sexually Transmitted Infections).
In May Medeiros’ assessment, when the industry was commanded by producers and television channels, the business model itself imposed greater control over the health of professionals, even to avoid possible legal challenges.
“When people start to produce content by themselves, and then they invite someone to record, they usually record at home, you have a much greater accumulation of functions, without a doubt. And you also have a detachment of ‘ah? Did I bring an exam? Okay! We don’t need to sign a contract, everything is fine'”, exemplifies the director (available at 21:15).
the podcast
The new season of “Trabalheira” will feature five episodes, always published on Thursdays, in this space.
The program is scripted and presented by this columnist, in partnership with journalist Ana Aranha, from Repórter Brasil.
Next Thursday (30), “Trabalheira” talks about people who play video games and live on social networks not for fun, but for a profession.
You can check out the show on UOL, Youtube, Spotify, Apple Podcasts and all podcast platforms.
Also listen to the podcast “Brasil Para Maiores”, about the age of celebrity porn in Brazil. the first episode (below) tells how a former global and 1980s heartthrob revolutionized the country’s adult film industry.
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