Ice Spice fuels new SKIMS shapewear campaign

Ice Spice is still the “it girl” of the rap industry and is expanding its repertoire with the shapewear model SKIMS.

Rubbing elbows with Kim Kardashian has prompted the 23-year-old rapper to model the line, which debuts a brand new range of body-snatching pieces.

The ‘Bikini Bottom’ rapper, 23, isn’t alone though, she’s pitching her character on SKIMS alongside her ‘Boy’s a Liar Pt. 2″ Staff PinkPantheress…

as well as the great music star Nessa Barrett…

and British singer Raye.

SKIMS notes that each young lady has been handpicked to model Kim’s latest pieces, and each of them is equally excited to be brought on board.

“SKIMS just nails it and makes me feel like I’m being extra kidnapped,” Ice Spice said in a press release about modeling for Kim K. “I’m excited to be a part of the latest campaign.”

“I loved being a part of SKIMS’ latest shapewear campaign,” said Pinkpantheress. “These styles give me the opportunity to try clothes that I would not have tried on before and I feel so comfortable and confident.”

It’s been an impressive run for Ice Spice – born Isis Gatson – whose smash hit PinkPanthress topped the Billboard Hot 100 chart.

The redhead is a favorite among tweens and teens, including North West, who invited her to create TikToks with her at their home in Calabasas.

It’s clear that Kim Kardashian approves of her little girl’s new rap pal.

“I’m excited to introduce this next generation of SKIMS shapewear with a campaign that celebrates these incredible music artists,” said Kim K, co-founder of SKIMS. “Ice Spice, Nessa Barrett, Pinkpantheress and RAYE are super talented women and really reflect our SKIMS community.”

Kimmy also shared the photos on her Instagram profile.

SKIMS continues to tap into Black and popular culture – with viral talent of the moment to reinforce SKIMS’ remarkable position in the shapewear category, and a press release reports that SKIMS has the largest offering of new shapewear styles since its launch in launches in 2019.

The release includes the Everyday Sculpt Collection, featuring bralettes, thongs and bodysuits, the Seamless Sculpt Collection, updated with eleven new silhouettes, and the Seamless Sculpt Bodysuit, in addition to other favorite styles from the brand.

As for Ice Spice, everything she touches seems to be snowballs, as she recently teamed up with Nicki Minaj for the single “Princess Diana,” which peaked at #4 on the Billboard chart. The New Yorkers are planning to release an EP with 4 different mixes of the smash hit.

Featuring the latest music connoisseurs, the SKIMS shapewear campaign will launch this Thursday, April 27th on Skims.com and all SKIMS social platforms.

Will you buy SKIMS’ new Ice Spice style shapewear?