KARACHI: What happens when
celebrities venture into starting businesses not related to their field? If MbyMahira is anything to go by, it has caused quite the divide on social media.
Mahira Khan recently launched her clothing line which she describes as, “Crafting conscious and minimalist wardrobes, one timeless piece at a time.” However, between the designs and hefty price tags attached to her pieces, not everyone is amused by the business venture.
clothing line was launched on February 12th and the philosophy behind the brand is described as, “timeless pieces that you’ll buy now, but love forever.” A note from the founder herself explained, “For as long as I can remember, I feel most like myself in simple white kurtas. I could wear them everyday, forever. I hope these pieces do the same for you, because there isn’t a lovelier feeling than feeling like you.”
Mahira Khan wasn’t joking when she said MbyMahira was minimalistic. All of the products are white, with sparse detailing on the sleeves or neckline. Other articles include plain white kurtas that are oversized and are mardana (menswear) in their cuts. But it’s not the designs everyone is talking about, it’s the price tag attached to the clothes that has left jaws dropping. A cotton kurta alone costs almost Rs.13,000 which would have made sense if the amount of embroidery matches up to the hefty price tag, a simple, silk mardana suit priced at almost Rs.25,000 also raised eyebrows as did the scalloped bottom priced at over Rs.6000.
Many took to social media to voice their opinions about MbyMahira. Some pointed out that the only people who seemed to be wearing the brand were the people who got them for free.
Influencers getting things in #PR for free then encouraging their audiences to buy #MahiraKhan’s plain white kurta for 34k in this economy, is peak hypocrisy!! Would love to see people promoting things they ACTUALLY spend their own money on, for once..
— Yusra Habib (@YusraH95) February 14, 2023
Many took digs at the pricing.
. @TheMahiraKhan i know the inflation is getting out of hands but what are these prices bro pic.twitter.com/E1ZPpHkO6v
— z. (@sunflowerbbyx_) February 12, 2023
Mahira Khan is affected by inflation the most. She is selling her father’s kurtas to survive. Please like, share & subscribe to help poor Mahira to get through this tough economic times@TheMahiraKhan pic.twitter.com/nuTtDEnP9D
— MEHMOOD (@mehm00ood) February 13, 2023
once again asking this, am I getting mahira in these prices too? because what on earth 😭 pic.twitter.com/oxKL1Y7BCP
— 🌻 (@xyzmariaa) February 12, 2023
Some took the prices as a challenge to prove just how overpriced the brand is:
mahira jaan i love you but these are ridiculously overpriced, bazar se 2000 main miljaye aisay. pic.twitter.com/Jg2VRYEn50
— abeera (@abeerayy__19) February 12, 2023
Amma saw M by Mahira Khan’s dresses and prices and phir said “iss tarah ki Shalwar kameez 500 mein silwa doon apne darzi se”:”)
— potato (@Fatpootatto) February 13, 2023
However, not everyone was upset about the prices and explained how MbyMahira is a celebrity brand and is not the first one to be expensive:
For all those who are criticising @TheMahiraKhan for pricy clothing line; where were they when when Afridi, Younas, Sohaib launched their clothing line? Are/were they cheap?
Brands are person specific & globally are expensive. So sit down. It’s for them@who can afford
— Fauzia Yazdani (@yazdanifauzia) February 15, 2023
Would you order from MbyMahira?