SALEM, NH – The Super PAC, which supports South Carolina Sen. Tim Scott’s campaign for the Republican presidential nomination, says it is spending $40 million to reserve television and digital advertising time through January, when the first votes in the primary and Republican election conventions.
TIM PAC notes that the Sept. 7 ad blitz slots will be up in Iowa, New Hampshire and South Carolina — home to the first three contests in the Republican nomination calendar. The Super PAC first shared its announcement on Tuesday with Fox News and a handful of other news organizations.
Scott, the only black Republican in the Senate and a rising star in the Republican Party, has shared an encouraging conservative message as he seeks his party’s presidential nomination. Scott officially announced his candidacy for the White House on May 22, making several campaign stops in Iowa and New Hampshire, as well as in his home state.
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TIM PAC’s announcement came as Scott spent a packed day campaigning in New Hampshire, culminating in a visit to Salem City Hall. The senator came to the state as a new poll found him third in the Republican presidential primary in New Hampshire with 8% support. Scott trailed former President Donald Trump (37%) and Florida Gov. Ron DeSantis (23%) in the poll.
Scott is also in the single digits in the most recent polls in Iowa. Scott, who headed for re-election last November in what he said will be his last six-year Senate term, is courting evangelical Christian voters who play an outsized role in GOP politics in Iowa and his home state.
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The senator, who is also known for his fundraising skills, had a whopping $21 million in his campaign treasury in early July, according to his fundraising filing submitted to the Federal Election Commission.
TIM PAC noted that their new ad spend follows an announced $7.25 million TV and digital ad offensive that started in May and is scheduled to run through August. And they said they were the first outside group to make a major ad reservation for the months leading up to the primary and caucus calendar.
“Tim Scott will be the Republican nominee because his love for America, conservative vision and life story resonates with voters. “Our supporters know that Tim poses the greatest threat to Joe Biden and the far left because Tim’s life story and accomplishments undermine decades of Democrat lies about America,” argued Super PAC co-chair Rob Collins.
Collins emphasized, “This initial ad reservation allows us to secure the best inventory, times and locations at the lowest cost for any outside group in the 2024 race.” As prices skyrocket in the coming weeks, we have a robust plan that allows us to efficiently communicate our message, run a comprehensive campaign and better manage our cash.”
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The group also unveiled its grassroots programs in all three early states, including a multi-touch field program that does door-to-door canvassing, direct mail and text messaging. The Super PAC says it has nearly a dozen paid employees and nearly 100 recruiters knocking on doors in Iowa, New Hampshire and South Carolina.
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