Tommy Hilfiger has teamed up with the Mercedes-AMG Petronas F1 Team and New York streetwear brand Awake NY to co-design and launch the Tommy x Mercedes-AMG Petronas F1 x Awake NY collection and campaign.
Debuting May 4th, just ahead of Sunday’s Miami Grand Prix, this capsule blends Awake NY founder Angelo Baque’s street style expertise with Hilfiger’s iconic preppy style. The result is a diverse capsule collection, influenced by motorsport and aimed at people of all genders.
More about the Tommy Hilfiger x Mercedes-AMG Petronas F1 Team x Awake NY collection
The Tommy x Mercedes-AMG F1 Awake NY collection offers a selection of seven styles, suitable for all genders, drawing inspiration from both the world of racing and the vibrant aesthetic of the streets of New York City.
Embracing an Americana theme, the collection includes timeless pieces such as a classic baseball jersey and a t-shirt paying homage to the Miami Grand Prix, which will be available in colors such as diva pink, electric blue lemonade and black. Throughout the collection, the Tommy Hilfiger, Awake NY and Mercedes-AMG Petronas F1 Team logos feature on long sleeve shirts, polo shirts, baseball jerseys and rugby shirts.
The t-shirts and baseball jerseys feature the drivers’ racing numbers such as Lewis Hamilton’s 44 and George Russell’s 63. Also, as Awake NY’s special tribute to Tommy Hilfiger, you’ll find the number 85 – starting the brand’s founding year. While the color palette for most of the collection will feature Hilfiger’s signature red, white and blue tones, the Mercedes-AMG F1 parts will feature the team’s signature black and white tones with touches of bright volt green.
Speaking of the collaboration, Tommy Hilfiger explains that he’s been an F1 fan since childhood and that his brand has been breaking convention in its partnerships with the sport since the ’90s. “With this collaboration, we wanted to continue innovating with both design and an inclusive spirit to create a bold new perspective for the next generation of racers,” he adds.
The Tommy Hilfiger x Mercedes-AMG Petronas F1 Team x Awake NY campaign
The Capsule Collection campaign traces the personal journeys of seven-time champion and F1 driver Lewis Hamilton and Grand Prix winner George Russell. The campaign, which was captured by photographer Adrienne Raquel and videographer Anthony Prince Leslie, also includes appearances by Mercedes-AMG Petronas F1 Reserve Driver Mick Schumacher, Hilfiger himself and the Mercedes-AMG F1 Team.
Where can you buy this collection?
The Tommy Hilfiger x Mercedes-AMG Petronas F1 Team x Awake NY collection is available from May 4th on Tommy.com, shop-us.mercedesamgf1.com, in select Tommy Hilfiger stores and over the upcoming Grand Prix weekends.
(Photo Credit for Heroes and Feature: Courtesy Tommy Hilfiger)
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