A marketing expert has offered a new catchphrase for the Yes campaign to try and win back voters after the latest poll suggested the Voice referendum will fail.
Taco Bell chief marketing officer Andrew Howie warned the Yes campaign needed a slogan to counter the No side’s catchy tagline: ‘If you don’t know, vote No.’
The No campaign’s simple marketing has led to it having a huge 57-43 lead nationally, with Tasmania the only state left still backing the Yes side.
Mr Howie’s solution is for the Yes campaign to also simplify its message.
‘My campaign slogan is, “If you don’t care, just vote yeah!” he wrote on LinkedIn.
While he admitted that ‘no one has asked for’ his advice, his intervention was prompted by having ‘quite a few conversations recently with various people who either don’t understand or don’t care about the Voice referendum.’
With the latest poll showing the Indigenous Voice to Parliament referendum headed for defeat, a marketing guru has a whacky suggestion on how to save the day. Anthony Albanese (second left) is pictured with his partner Jodie Haydon, Indigenous Affairs Minister Linda Burney and Australian Politician and Labor MP Marion Scrymgour during the Garma Festival on August 4
Andrew Howie, the chief marketing officer at Taco Bell, took to LinkedIn (pictured) to say the Yes campaign needs a slogan to counter the No side’s ‘If you don’t know, vote No’
‘I try to explain that a successful result is highly unlikely to impact them in any way,’ he said.
Mr Howie’s marketing wisdom was mostly met with support from social media users.
‘The Yes campaign could do with some more marketing help to simplify the message,’ one wrote, though another poster disagreed that it was a complicated issue.
‘The constitution is not a detailed document,’ they wrote.
‘The detail can be determined and altered by the govt of the day through the legislative process.
‘It is the idea that matters. The idea is to give the First Nations people a say in matters that affect them. Very simple.’
Another contributor said they had ‘been saying the same thing,’ as Mr Howie.
‘It simply doesn’t impact white Australia,’ they wrote.
‘Reading the No argument made me feel so angry at their scaremongering and sinister, suggestive ambiguity.’
Another said they loved the idea and that ‘You should be writing for Albo,’ while one called for idea to get more support by turning it ‘into a meme at speed’.
There was one naysayer, though, who wrote that ‘If they do care, they will vote No everywhere!’
Daily Mail Australia contacted Mr Howie for further comment.
The advice came as support for the Voice slumped to new lows, with every state except Tasmania poised to vote ‘No’, while Prime Minister Anthony Albanese’s performance rating plummeted.
The Resolve Political Monitor survey, published in Nine newspapers on Monday, showed 43 per cent of voters supported a plan to enshrine an Indigenous voice into the constitution, down 20 points from a year ago.
Andrew Howie (pictured) admitted that his advice to the Yes campaign was not asked for
The No campaign’s simple marketing has led to it having a huge 57-43 lead nationally, with Tasmania the only state left still backing the Yes side. Members of the Yolngu people are pictured performing during the Garma Festival on Sunday, August 6, 2023
In the past month, the percentage of voters who are certain about voting No has risen from 33 per cent to 37 per cent, whereas the percentage of those who say they will probably vote No remains unchanged at 12 per cent.
The poll has 16 per cent of voters as undecided.
The percentage of Australians in favour of the referendum has dropped for the fifth month in a row, and since the last survey Victoria has flipped to a majority ‘No’ state, leaving Tasmania the only jurisdiction left in the ‘Yes’ camp.
For the voice to succeed, the ‘Yes’ campaign will require more than 50 per cent of the vote across the nation and in four of the six states.
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